It’s the era of online marketing and we understand your confusions regarding different terms and strategies which are usually call into action to have the purpose served these days. For instance, it is highly unlikely that you have never heard of the terms of Search Engine Optimization (SEO) and Pay Per Click (PPC). But have you ever stopped to wonder what is the essence of these two strategies and how do these help in the world of online marketing and putting the word out for whatever product or service is it that you have to offer? If not, then it changes from right now. We have performed a thorough research and crafted a guide that informs you on the fundamentals of SEO and PPC. Read along and you’ll find out what it is, how do they differ, which one is the more suitable for you under what circumstances, and whether or not it’s possible to replace one with the other.

SEO – When Should You be Using it?

You might have already heard about this Search Engine Optimization marketing technique, but do you know how it works? Don’t worry even if you don’t, because we’ve got you!

So, do you wish to improve your organic traffic? Then SEO is what you should opt for!

What SEO does is that it creates awareness of your brand among potential customers, same as if you were to advertise.
Other than this, it can lead to a positive branding benefit by associating your brand with informational queries related to your business area and commercial search terms.

It also increases your website traffic, hence providing you with more opportunities to let buyers know more about you.
Although we can’t say that SEO is cheap or easy, nevertheless it’s a rather cost-effective marketing technique as compare to other marketing tactics. Moreover, your organic traffic won’t dry up the moment you stop paying, which means SEO is a sustainable method of developing organic traffic.

PPC – When Should You be Using it?

PPC or Pay Per Click is used mostly when Immediate results are required. It is a method through which you can advertise on search engine pages. Basically, with the help of PPC, you can have your ads appear in the sponsored results that are viewed by those who type in a query including your keywords.

If you opt for PPC, you’d be paying each time someone clicks on the ad promoted by you. You can advertise on either Facebook, Google Ads, or Bing Ads.

Another major benefit of PPC is that it allows you to narrow down your prospects on the basis of their demographic data. In other words, you can promote to an age range, education level, gender, income bracket, and even based on the marital status of the people who’d be able to view your ads.

In addition to this, PPC is great if you’re planning to promote a time-sensitive offer, also if your goal is to dominate the search results for your keyword category.
Getting into Its Meat: SEO can’t Replace PPC and Vice versa.

One thing that you should know for sure is that paid search and search engine marketing highly differ from each other, and so, can be used as a substitute for one another.

The main purpose of paid search is to make your ad appear on the top of the search results page because the users are most likely to click on the top ads.

Whereas, on the other hand, even the highest-ranked organic search result is not likely to be displayed on the top. However, organic search works really well in driving branded traffic to your website.

Key Takeaway:

In the light of the information mentioned above, it won’t be wrong to conclude that search engine optimization and pay per click are equally importance if you are looking for the finest results for all of your efforts into marketing your products and services on the internet. A fair strategy should, therefore, be based on both the SEO techniques as well as PPC. As always, you have to try it to believe it. So get started with SEO and PPC and see the difference for yourself.

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